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Fashion Trends

• Material Marvels
  • Fur and Faux Fur Frenzy: Fur and faux fur made a major comeback. Brands like Magda Butrym, Saint Laurent, Stella McCartney, Acne Studios, and Chloé used shearling and fur – like materials to create luxurious and practical outerwear. In the West, fur has long been associated with luxury and warmth, and its return in such a big way shows a blend of nostalgia and a desire for opulence. Faux fur, on the other hand, is a more ethical choice that aligns with the growing concern for animal welfare in the West, while still offering the same sense of luxury.
  • Leather Love: Leather was also a dominant material, used in various forms from coats to pants. It’s durability and edgy appeal have always made it a favorite in Western fashion, and this season was no exception. Designers used it to create both structured and relaxed pieces, offering a range of styles for the fashion – conscious Western consumer.
• Silhouette Statements
  • Dramatic Shoulders: Shoulders were given extra emphasis with structured and padded designs in blazers and coats. This trend gives a sense of power and authority, which is highly appealing in the Western fashion context where making a statement and showing confidence through clothing is important. It adds a strong and graphic element to the overall look.
  • The Return of Low – Rise: Low – rise skirts and pants made a comeback, seen in the collections of Kiko Kostadinov, Saint Laurent, and Magda Butrym. This trend harks back to the Y2K fashion era that has been having a resurgence in the West, appealing to those who want to embrace a more edgy and youthful style.
• Color Palette Revolution
  • Gemstone Tones Take Center Stage: Rich, saturated gemstone colors such as deep emerald greens, burgundy reds, and sapphire blues were prominent in the collections of Saint Laurent and Tom Ford under Haider Ackermann. These colors add a touch of luxury and sophistication to traditional suits and other garments, signaling a shift towards a more powerful and refined dressing style, which is highly favored by Westerners who appreciate elegance and status.
  • Yellow Fever: Yellow emerged as a standout color, bringing a sense of optimism and boldness to the runways. Seen in the collections of Givenchy and other brands, it offered a refreshing contrast to the typical winter neutrals. In Western fashion, yellow is often associated with energy and positivity, making it a great choice for those looking to make a statement and stand out.
• Nostalgic and Bohemian Vibes
  • Bohemian Revival: Chloé led the way in bringing back the bohemian style with its flowing silhouettes, soft colors, and an effortless elegance. This trend resonates well with Western consumers who have a penchant for a laid – back and free – spirited aesthetic. It offers a sense of escapism and individuality, allowing people to express their unique style in a relaxed and natural way.
  • Retro Outerwear Returns: Fur – lined coats and shearling pieces had a retro feel, as seen in the collections of Magda Butrym and Acne Studios. For Westerners who have a love for vintage and classic styles, these coats provide a link to the past while still being relevant and fashionable today. They offer both warmth and style, embodying the best of both worlds.
• Statement Details
  • Belt It Out: Belt stacking was a major trend, with designers like Schiaparelli and Issey Miyake using overlapping buckles and multiple belts to add a new dimension to outfits. This goes against the “less is more” philosophy and instead emphasizes boldness and individuality, which is a key aspect of Western fashion. It allows people to make a statement and add an edgy touch to their look.
  • Ruffle Collars and Cuffs: Ruffle collars and cuffs, inspired by the Victorian era, made an appearance in collections like Dior and Chloé. They add a touch of femininity and elegance to the garments, bringing a sense of nostalgia and romance to the modern wardrobe. In the West, there’s a fascination with historical fashion, and this trend allows for a modern reinterpretation of classic styles.

Beauty Trends

• Hair: Imperfection is the New Perfection
  • Frizzy Flyaways and Braids: At Chloé and Ann Demeulemeester, frizzy hair with the occasional braid was on display, embracing a more natural and undone look. This trend reflects the Western acceptance of natural beauty and a departure from overly polished styles. It gives a sense of effortless charm and authenticity.
  • Wet – Look Locks: The wet – look hair texture was seen at many shows, adding a touch of edginess and modernity. It’s a bold and unique look that appeals to the more fashion – forward individuals in the West who are not afraid to experiment with their hair and make a statement.
• Makeup: Bold and Unexpected
  • Unexpected Materials and Textures: Makeup artists used materials like wool thread at Ganni and snow – like embellishments at Weinsanto, pushing the boundaries of traditional makeup. This experimental approach aligns with the Western spirit of innovation and creativity in the beauty industry, allowing for a more artistic and unique expression of self.
  • Graphic Lips and Subtle Liners: From the graphic lips at Mame Kurogouchi to the diffused lip liners that gave the pout extra dimension at other shows, the focus was on creating unique and eye – catching lip looks. In the West, makeup is often used as a means of self – expression, and these trends offer a way to stand out and make a bold statement with one’s look.

Accessories Trends

• Statement Belts: As mentioned earlier, belts were a major accessory trend. From oversized belts at Chloé and Off – White to the triple belts of Schiaparelli, they added instant style and edge to any outfit. Belts are an important accessory in Western fashion as they can cinch in a waist, add definition to a look, and make a fashion statement all on their own.
• Eye – Catching Footwear: Alaïa’s electric blue heels were a standout, adding a pop of color and architectural interest to the feet. New brand Christen also gained attention with its modern shoes that balanced sexiness and comfort, a key requirement for Western consumers who want to look good without sacrificing comfort.